Founded in 2011, we started our life as THECYCLINGREVOLUTION. Fast forward to 2016, and, as a 5th birthday present, we decided to treat ourselves to a rebrand: HUMANCYCLE. This has seen a shift in our focus from just cycling products to urban smart objects, particularly sustainable e-mobility. We are fast becoming the go-to partner for technological future thinking companies and their products, not just in our home market (Europe) but also in the United States.

"...the go-to partner for technological future thinking companies and their products..."

"We distribute our products to customers far and wide..."

Based in London, we have a solid network of partners throughout Europe, Asia and the United States. We distribute our products to customers far and wide, ranging from cycling shops- including online- through to department stores, design shops, sports/outdoor retail shops and the consumer electrical retail sector including Apple retail and everything in-between that fits the bill.

We pride ourselves on our relationships and can quickly identify a winning idea/product, and, with precision, expertly bring them to market. Our experienced team use their know-how and relationships to launch the product quickly and efficiently anywhere from an independent store to some of the largest chains and department stores within the European and or US markets.

"...can quickly identify a winning idea/product, and, with precision, expertly bring them to market."